Shopping happens during the holiday season. It happens in superstores, grocery stores, department stores and in malls, big box stores, and online.
For small business owners, the four weeks between Thanksgiving, Hanukkah, and Christmas can represent a large portion of yearly income.
For micro-business owners who don’t have employees and work day jobs, these four weekends are crucial.
I will spend the next four weekends sitting behind a folding table full of handmade accessories. I will sit next to mothers and sons selling handmade dolls and ceramics; vintage fashion rehabilitators repairing pillow cases and dresses; and home chefs with mason jars full of spicy pickled fruits and muffins.
We are owners who create and carry our entire businesses in rolling suitcases. We print our own labels and process credit cards on cell phones.
We sit in high school gyms or stand outside wearing lots of layers. We’ll watch our neighbor’s table when they have to use the bathroom, share snacks, and buy each other’s stuff. We’ll offer advice on marketing, taxes, and displays.
If we’re lucky, we’ll make so many pitches and sales that we won’t sit down for hours and our backs and feet will ache. If things are slow, sitting will become even more painful. We’ll make every pitch and track every sale. And at the end of the day, we’ll pack it all up, take it home and try again next time.
For us every pitch is a promise and every sale is a success.
We’d like to invite you to visit us this holiday season. We’re sitting behind a folding table in your town and we’ve got some awesome stuff to show you.